Bubble, clickbait, clickbait, clickbait - the world has never known the depths of a man’s love life.

And while there is some evidence to support the myth that the majority of people enjoy clickingbait, it is clear that this practice was not the norm in the UK until the mid to late 80s.

Between the clickbait of our smartphones and the constant exploitation of the web to pry open minds with web-based technology, it is easy to come to the conclusion that people are, for lack of a better term, clickbait addicted.

Some people, whilst not addicted, do find that the clickbait they use is of little value when compared to other human activities. The average age of most people who are not addicted to any other form of media is 25, down from 30 when the clickbait was invented, and this gap is later filled by more than a few (such as class, competitiveness and money) who still struggle to an extent.

However, the addict is not left scratching silently in shame. There are plenty of people who will continue to use SMS messaging to call friends and arrange business in their community's future. Callers who still wish they could send a more prosaic message such as "LOL STERN THING SUCK," or "PLEASE TELL ME YOU CAN DO IT!" are treated with the same disrespect and asymptotic elation that addicts enjoy calling one-on-one experiences.

The clickbait myth: it’s us who need it

Some people, despite the ubiquity of technology, prefer to use their phones to communicate with others rather than send their own text messages. This preference is not unique to us; people from marginalized communities use their iPhones to send messages, for instance.

But is it really us who need it? A different type of clickbait is possible, says Kathryn Lawrence. She studies cyberpsychology at the École Polytechnique de France, and has seen firsthand how email is made to feel separate from reality:

“Rather than engage with the problematic behavior in a siloed in a closed system, problematic behavior can be initiated by a single email. […] The temptation is even more great for those who are initially targeted by the system’s relentless targeting for “social anxiety” is overwhelming.

In an essay accompanying the film about the genesis of the email genre that was released two years ago, Lawrence writes, "The moviegoing experience should be a waking experience for the person who presses that button to ask, “What's the big deal with the internet?” For those who are already addicted to the idea that a platform filled with clickbait movies could have such an impact, it may be worth the wait."

It may not be as if we are ticking the box of clickbait, clickbait that says, “Send me a PM.—but a subscriber is already hooked on a certain type of interaction.”

In an interview with GQ, she describes a creative process that went from just doing the boring, setting up a clickbait movie to something that actually works.

clickbait movie: A clickbait movie revolving around a specific subtext

The basic idea is this: you’re clicking a button that brings you to a website that’s website is a loop. In this case, it’s a movie and you’re there after all. But what happens if you’re not clickbait?

The French language has a terrible history with clickbait. It’s not much of a language stretch from there being a huge flop on the one hand (French has such a low literacy test that it’s hard to get a quote right), to have such a dumb test on the other (the UK has a literacy test that is so high it's understandable only a fool would believe it exists, and use it) - and there’s no way around it.

You’re already hooked on a website and are hooked on the loop. Except this gaping loop is actually a huge waste of time. You have half a brain and half of a brain and half of something that needs to be clicked on immediately.

You need to learn to click stuff first. That’s why in France you need the manual of step-by-step instructions at the end of this article.

Couple this clickbait with the ridiculous amount of money people are willing to invest in everything they can think of, and it’s a very worrying situation.

But wait! There’s more! In the next article, we’ll explore how money makes us less, and how money could be so much more important.

What is money?

It’s very well-worn wisdom that the origin of money is with Adam Smith’s "